SEO Secrets

Seven secrets to SEO

SEO is one of the most valuable and important tools for ranking your blog post on the first few pages of major search engines thus garnering higher levels of traffic and ultimately more potential sales and traffic on your website.

Though search engines do not reveal their algorithm on how to do they rank a certain post on their first page, we have known a few best SEO secrets that that will greatly increase the likelihood of our site staying on the “nice list” instead of getting ranked lower, worse, or removed altogether.

Below are seven secrets to SEO that will help your website earn a stellar reputation in the eyes of the search engines, no matter what changes may come in the search engine algorithm.

Use Proper HTML code

All of the web pages must be coded in HTML in order for the web browser to be able to properly search them. An HTML webpage is easy for the web browser to read as it will be easy for even the search engine to read.

Search engines like Google, Yahoo, etc utilize small programs which are called “web crawlers”. These web crawlers fetch Web pages in order for the search engines to add the pages to their index of search results.

If your page has a sloppy or unoptimized HTML code such as opening the tags without closing them, images with no “alt” text, or symbols that have not been represented by a special character or by its ASCII value, it becomes more and more difficult for these search engines to properly index the page.
When creating WebPages using HTML one must make sure that all the pages are coded as cleanly as possible by including title tags, meta descriptions, etc.

In addition, one should try to stay away from Flash-based pages, as they are virtually unreadable by these search engines. The bottom line is that no matter how great your content is or how beautiful the web pages are, no matter if one pours his/her heart and soul into designing the webpage if the search engine can’t read it, all the effort goes in vain.

Use Latent Semantic Indexing

Not many take advantage of Latent Semantic Indexing, but it is the feature that enables search engines to know  the context of the web page’s matter. For example, a word like a chip can be used in a different context as potato chip, nanochip, microchip or poker chip, So how will the search engine know what chip is being talked about in your post?

Thus LSI helps a search engine in understanding the context of the word is by evaluating the words and phrases that surround it and then drawing a conclusion as to the overall meaning of the content. From there, the search engine can properly categorize the page so that it can be a candidate for inclusion in the search results when someone queries a particular keyword.

Keep in mind, that whatever SEO tool you use, they keep a check on the length of the meta description, keyword use, so do not overuse it as it may come under spamming.

Use similar words as your keyphrase and increase the quality of your context.

Yoast SEO is one of the best SEO tools available to optimize your page.

 Build quality links

Content is the king and it cannot be denied, but you can’t deny the fact, that there are a lot many websites with high-quality content that are buried due to lack of links. Thus making them irrelevant for search engines.

Increase your  “page authority”, a ranking factor that grants preference to pages that have a greater number of quality links pointing to them. To improve the authority of your page, you’ll have to get more links from related pages that are highly linked to as well and you can do it by guest posting on relevant websites of your niche.

Keep in mind that the newbees feel it is okay to get link from any low DA PA website out of any content, but this doesn’t help. Only get backlinks relevant to your niche.

Variety of Content

What attracts you more, text or pictures. Keep in mind that text-only websites do not rank higher. You have to add pictures, videos and the new trend is the podcast to make it more appealing and engaging to your targeted audience. Make sure that you are consistent with the general theme of your page. This helps in increasing the overall relevance of your page in the search engines.

The ranking does not improve overnight. It takes time and patience during the process

SSL Encryption is important

Like LSI people do not bother getting an SSL encryption for their website but it mighty SEO secrets tool to consider. It was introduced by Google in 2014 and hence it is important to have an SSL certificate to rank on Google.

If you want to know what is an SSL certificate, it is https.

It helps to boost the security of websites and in this world of digitalization, online privacy is the need for every customer using your website.

Your website visitors might not know your site is encrypted with SSL, but you and the search engines crawling your website will. It doesn’t take long to implement but will surely help in your website ranking.

Quality Over Quantity

As talked about above Content is the king, so it must be unique and creative. It should be relevant to your readers. So don’t just focus on an increasing number of posts on your website, rather have a quality blog post.

Use free Keyword Research tool like KW Finder

Many ignore the importance of keyword researching, as the tools for beginners are very costly and few tools available on google do not generate authentic results.

To solve this problem you can use KW Finder as the best option to find a keyword to write a post upon.

The mantra of keywords should be they should have a low keyword difficulty, high CPC, and a pretty good amount of search volume.

All these details, you will find on KWFinder.

These were few basic SEO secrets, that will help your website to increase its ranking.

Also read, How to add a custom role in WordPress so that those users can only add posts and do nothing else.

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