Brand Bytes:

The slogan ‘Just Do It’, which is now recognized all over the world, was inspired by Gary Gilmore’s last words. The serial killer said ‘Let’s do it’ before he was executed

Nike made the famous ‘Air Jordan 1‘ for the legendary basketball player Michael Jordan. Jordan hated the colors red and black when he first saw the shoes.

NikeGolf, which is a branch of the Nike company, was started in 1984 by Bill Wood; however, it only truly gained popularity when Tiger Woods was signed in 1996.

One of Nike’s most recent innovations is a shoe that can be electronically paired up to a smartphone. The footwear contains a computing device that is embedded in it and can be connected to the smartphone of whoever is wearing the shoes.

When the company first started, it was called Blue Ribbon Sports. In 1971, the name was changed to Nike.